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Powerful Storytelling in Leadership

We are living in a world where there is no longer a need to wait until we sit around a campfire to listen to our wise elders tell us inspirational stories. Today everyone is a storyteller and everyone can be heard and seen through social media regardless of the authenticity of the story.

As a leader, you’re in a position where many people want to listen and hear your story but you need to remember that you are competing with so many other voices. We know that people learn best by listening to stories. That's why it’s so important that you strategically plan the stories you want your teams to hear.

Most organisations have a communications department that works out the best way to disseminate key corporate messages tailoring the message to suit each stakeholder. But that does not get you, as the leader of the organisation of the hook. As a leader, you are the person people want to hear. Your stories need to be compelling to get the right messages across to the right people at the right time.

To do this, you need to first be clear on your message, and what are you trying to achieve by giving out this information, and once you have this figured out you can then start to develop this into your story. The way you communicate needs to be effective. It's not just a tick box exercise and it is even more important today in the world of social media, which is distracting your teams away from your messages.

A key role in leadership is getting your teams on board and engaged with the company's vision and values. Go out there and tell your teams the reason why you joined or started your company through storytelling.

As a leader, you are the wise elder sitting around the campfire whose inspirational stories your teams need to hear so make them relevant, inspirational, and effective.

If you’ve been hiding behind your communications team and feel that sharing your stories is totally outside of your comfort zone, fear not just click the link below and book in for a free 30-minute consultation so together we can get you the confidence you need to start sharing effective stories.

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